I’m delighted to announce that we’ve reached an agreement to acquire Tumblr!
We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve. Yahoo! will help Tumblr get even better, faster.
Tumblr has built an amazing place to follow the world’s creators. From art to architecture, fashion to food, Tumblr hosts 105 million different blogs. With more than 300 million monthly unique visitors and 120,000 signups every day, Tumblr is one of the fastest-growing media networks in the world. Tumblr sees 900 posts per second (!) and 24 billion minutes spent onsite each month. On mobile, more than half of Tumblr’s users are using the mobile app, and those users do an average of 7 sessions per day. Tumblr’s tremendous popularity and engagement among creators, curators and audiences of all ages brings a significant new community of users to the Yahoo! network. The combination of Tumblr+Yahoo! could grow Yahoo!’s audience by 50% to more than a billion monthly visitors, and could grow traffic by approximately 20%.
In terms of working together, Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love. In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences. The two companies will also work together to create advertising opportunities that are seamless and enhance user experience.
As I’ve said before, companies are all about people. Getting to know the Tumblr team has been really amazing. I’ve long held the view that in all things art and design, you can feel the spirit and demeanor of those who create them. That’s why it was no surprise to me that David Karp is one of the nicest, most empathetic people I’ve ever met. He’s also one of the most perceptive, capable entrepreneurs I’ve worked with. His respect for Tumblr’s community of creators is awesome, and I’m absolutely delighted to have him and his entire team join Yahoo!.
Both Tumblr and Yahoo! share a vision to make the Internet the ultimate creative canvas by focusing on users, design — and building experiences that delight and inspire the world every day.
— Marissa Mayer, CEO of Yahoo!
* The transaction is subject to customary closing conditions, and is expected to close in the second half of the year. More information about the news can be found in the press release we issued today.
Wow, ok. So it sounds like things shouldn’t change too drastically. Yay! I can calm down now. :)
SHARE TO SAVE TUMBLR!
- Let’s try and get 100k notes
A review by one of the folks sums it up perfectly:
“What worries me about Yahoo! buying Tumblr is how it would choose to incorporate the website into its email and homepage features. One of the reasons why Tumblr is so unique is because it’s a niche market. By adding more users who don’t fit into this niche, it would make it more difficult for communities to develop within Tumblr, and Tumblr would have to change to accommodate these new users. Tumblr as a website is not the kind that you can sign up for in a day and be on your way. It is a website crafted so that you can immediately post but must spend several weeks, sometimes even months, to build a community. With new users who would not be willing to spend time growing a community, Tumblr would have to be changed, which would alienate its current users. Those users have spent time and effort to make Tumblr what it is today, and they are the ones who spend time on the website daily. A user who is checking onto Tumblr because it’s attached to their homepage is not going to be as strong of a user nor as dedicated. By changing the website to suit this new user, you would lose the strong users while building an undedicated usership.
To any website that would think of buying Tumblr, they must understand that it is a website that cannot be changed to make it more user friendly to a casual blogger. I think that many Tumblr users would be less worried about a buy-out if they were promised that their communities and ways of using Tumblr would not be changed. No one is going to mind Yahoo! buying the website and gaining a few extra million dollars per year from the minimal advertising; what we will be upset with is if a company like Yahoo! then changes the website to increase casual users and decrease dedicated users. Yahoo! would gain nothing by losing this “cool” group of bloggers in an age group they so desperately want to reach, so they must cater to these individuals by leaving the website exactly as is.” - houseoftombombadilAs much as is does sound like a load of bullshit for someone to buy Tumblr, it’s a possibility. I Personally think it should stay independent and I hope David Karp keeps a hold of it like his own child. Or we make enough noise to where such major changes (if bought) will not happen. I would hate to see Tumblr turned into an advertising dump.We’re not a ‘hip fad group’ to be marketed to. I hate the fact that’s all we look like to businesses in the end.
reblogging again for this ^
SO FUCKING ACCURATE.
And I am very afraid for Tumblr. What will Yahoo do to us? I have no idea. But if it’s anything like what they did to all the other companies they bought and ruined,
And really, though. 1.1 Billion? That’s it? FOR THIS WONDERFUL WEBSITE?! IT’S WORTH WAY MORE, DAVID KARP. WE ARE WORTH WAY MORE. D:>
The URLs will be given to Chris Evans and Scarlett Johansson in an Avengers notebook when they film in Cleveland.
Supernatural in one gif
Supernatural Fandom in one gif
Doctor Who in one gif
Doctor Who Fandom in one gif
Sherlock in one gif
Sherlock Fandom in one gif
Harry Potter in one gif
Harry Potter Fandom in one gif
Merlin in one gif
Merlin Fandom in one gif
Tolkien in one gif
Tolkien Fandom in one gif
Avengers in one gif
Avengers Fandom in one gif
It should now be fairly obvious why everyone on tumblr is insane.
What if I made a hipster blog but only made it look like a hipster blog and in reality it was all fandom stuff that looks like hipster stuff so hipsters would follow me and think what I posted was deep when in reality it’s just a bunch of quotes from Sherlock and Doctor Who and other shows that make me cry
Wait for it
Wait for it
Waaaaaiiiiiit fooooor iiiiiiiit
THIS IS PERFECT
Oh my goodness.
How many hipster followers have you gotten??
THIS WAS AN ACTUAL POST AND I TOOK A SCREENSHOT TO REMIND MYSELF
(yes I added the “March 3rd” in the picture)
REBLOG AND GET THE WORD OUT, NOT ENOUGH PEOPLE KNOW ABOUT THIS, AND INTERNATIONAL TUMBLR DAY WONT BE FUN IF NO ONE HEARS ABOUT IT!!!
i love how tumblr is a bunch of really intellectual activists who understand politics, religion, sexuality, and literature better than most of the human population
but put an exceptionally attractive British man in front of them and everyone is reduced to
OH MY FUCKING GOD YOU FACE SIR
UNF UNF UNF UNF GET NAKED IN MY BED NOW
THE NOISE I MADE WAS NOT HUMAN
This is the thing that pisses me off the most. That and the “Invalid tumblelog” that keeps ruining my posts!! GRRRRRR!
AND WTF IS THIS “Invalid tumblelog” that keeps preventing me from queuing and saving and doing ANYTHING with things I want to post? WHAT THE FUCK!
I just tried to figure out how to add an angry gif.
I CAN’T. THE BUTTON IS GONE.
We have to UPLOAD the image? I can’t just use a URL?? WHAT THE FUCK!!!! I haven’t been saving the photos/gifs to my computer. I’ve been bookmarking the URLS!
I don’t like this AT ALL.
EDIT: Apparently when you’re creating a photo post, there’s a link to use a URL (thanks torii-trainwr3ck). However, this doesn’t help when I’m trying to add a reaction gif to someone else’s post.
How I feel about Tumblr updates…
SO TRUE. The only thing I think needed to be fixed is that the tag window should be able to be extended/enlarged. And now they’ve made the tagging even worse! You can’t highlight what you’ve tagged! I dunno about you guys, but I make mistakes while tagging, where I want to back and fix them, but with the new way of posting/reblogging, you can’t select the tags so you don’t have to type them all up again. GUHH. It’s so …odd. I just don’t see the logic. :(