Oh! TRAIN etiquette. Like, going on a train to get somewhere. I thought it meant like, TEACH etiquette, so the masturbation one was just really funny. Although the teach etiquette thing works for the masturbation, less so for this suicide one. Anyway. Practical yet entertaining for it’s common sense-ness, and simply ad campaign. I approve.
Being an awesome company: You’re doing it very right.